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Textbooks

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

$53.00
$39.75
$39.75 - $53.00

Align Strategy With Metrics Using Social Monitoring Best Practices

Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.
Paul Holmes, "The Holmes Report"

Marshall has provided much-needed discipline to our newest marketing frontier a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.
Ryan Rasmussen, VP Research, Zocalo Group

Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.
W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.
Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

About the Book

Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . "if" you re applying the right systems and know how to use them.

With "Social Media Analytics," you ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI

Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, "Social Media Analytics" takes you beyond up-to-date and leads you well into the future and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.

Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in "Social Media Analytics" the most in-depth, forward-looking book on the subject."

ISBN/SKU: 
9780071768290
Publication Date: 
2011-07-19
Author: 
Publisher: 

SOCIAL WELFARE (EXPIRES IN 180 DAYS)

$29.99
ISBN/SKU: 
300857517745969

SOCIAL WELFARE (P)

$258.75
$194.00
$194.00 - $258.75
Note: This is the bound book only and does not include access to the Enhanced Pearson eText. To order the Enhanced Pearson eText packaged with a bound book, use ISBN 0134057260. Acknowledged as the most comprehensive, easy-to-read introduction to social welfare policy available, Social Welfare: Politics and Public Policy, 8/e, emphasizes the current political aspects of policy making and major social welfare programs, including public assistance, Social Security, disability, health insurance, child welfare, and much more. Social Welfare does more than describe the major social welfare policies and programs; it also tackles the conflict and controversies involved in the processes and outcomes of policy making. It contrasts rational and political approaches to policy making, policy analysis, policy implementation, and policy evaluation. The authors present conflicting perspectives, encouraging students to think critically, to debate, and to consider their own views on issues. The Enhanced Pearson eText features video links and embedded assessments. Improve mastery and retention with the Enhanced Pearson eText*
The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is:
  • Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience.
  • Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad(R) and Android(R) tablet.*
  • Affordable. The Enhanced Pearson eText may be purchased stand-alone or with a loose-leaf version of the text for 40-65% less than a print bound book.
  • * The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads. *The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7" or 10" tablet, or iPad iOS 5.0 or later.
    ISBN/SKU: 
    9780205959136
    Publication Date: 
    2015-07-19
    Author: 
    Publisher: 

    SOCIAL WELFARE: POLITICS AND PUBLIC POLICY (SUBSCRIPTION)

    $42.50
    ISBN/SKU: 
    9780205959198

    SOCIAL WORK (EXPIRES IN 180 DAYS)

    $29.99
    ISBN/SKU: 
    677080477223929

    SOCIAL WORK (P)

    product image
    $166.75
    New/Used: New
    Apply an empowerment perspective to the social work profession
    Using a discipline-based, empowerment-oriented approach, Social Work: An Empowering Profession introduces students to the social work profession with a holistic, integrated view of the field so that they gain a solid understanding of the "who, what, and why" of social work. Aligned to the 2015 CSWE competencies, the text helps students apply what they've learned with practice applications, case examples, and Voices from the Field vignettes that provide perspective on various fields of social work practice.

    The 9th Edition offers an increased emphasis on diversity and difference, new content on issues and services for youths, major revisions to the disabilities and substance abuse disorders sections, and expanded content on a number of topics, including evidence-based practice, human rights, and social justice.

    Also available with MyLab Helping Professions
    MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Helping Professions organizes all assignments around essential learning outcomes and the CSWE EPAS for Social Work-enabling easy course alignment and reporting.

    Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

    If you would like to purchase both the physical text and MyLab, search for:

    0134747399 / 9780134747392 Social Work: An Empowering Profession plus MyLab Helping Professions with Pearson eText -- Access Card Package
    Package consists of:

  • 0134695798 / 9780134695792 Social Work: An Empowering Profession
  • 0134747461 / 9780134747460 MyLab Helping Professions with Pearson eText -- Access Card -- for Social Work: An Empowering Profession
  • ISBN/SKU: 
    9780134695792
    Publication Date: 
    2018-03-25
    Publisher: 

    SOCIAL WORK IN RURAL COMMUNITIES (P)

    $41.00
    New/Used: New
    This book is the fifth in a series of compendia edited by Leon Ginsberg on modern approaches to social work in rural areas. Rural social workers face special problems related to their work locations, such as professional isolation, lack of supervision, the almost inevitable existence of dual relationships, and the different scale and emphases of life in small communities. This highly readable text offers guidance on these and many other issues. The volume contains 20 all-new chapters by and for rural social work scholars, educators, and practitioners on the cutting-edge subjects of the discipline. Building on the previous editions, the book includes new discussions of specific populations and social problems in rural areas; the difficulties of educating, recruiting, and retaining rural social workers; and also addresses current issues such as technology and diversity in rural areas. Council on Social Work Education We are a nonprofit national association representing individual members and graduate and undergraduate programs of professional social work education. Founded in 1952, this partnership of educational and professional institutions, social welfare agencies, and private citizens is recognized by the Council for Higher Education Accreditation as the sole accrediting agency for social work education in this country. CSWE Press is a niche publisher that addresses the needs of social work educators. Some of our areas of publishing specialty are -The philosophy, theory, and practice of teaching -The process and evaluation of learning -The organization and structure of social work education -Diversity in all forms in social work practice and education -Social work in multiple contexts
    ISBN/SKU: 
    9780872931466
    Publication Date: 
    2011-10-01

    SOCIAL WORK MACRO PRACTICE (EXPIRES IN 180 DAYS)

    $29.99
    ISBN/SKU: 
    267045329246813

    SOCIAL WORK MACRO PRACTICE (P)

    $240.25
    New/Used: New
    Note: This is the bound book only and does not include access to the Enhanced Pearson eText. To order the Enhanced Pearson eText packaged with a bound book, use ISBN 0134290127. A thoroughly up-to-date look at the field of social work using a unique macro practice model focused on making changes within diverse communities and organizations. Social Work Macro Practice approaches the field of social work recognizing that all social workers must be able to engage, assess, and intervene with individuals, families, groups, organizations, and communities. It focuses on enabling social work practitioners to undertake whatever types of macro-level interventions are needed in an informed, analytical manner, confident that they can do a competent job and achieve positive results. Bringing readers up to date on the latest changes in the field, this practice-oriented edition integrates many field-based vignettes and examples throughout and elaborates a planned change model introduced in previous editions. Among the numerous updates, improvements, and new material, the new edition incorporates material on international/global content, pays special attention to the use of technology, and reinforces the role of advocacy in all aspects of social work practice. The Enhanced Pearson eText features embedded videos and assessments. Improve mastery and retention with the Enhanced Pearson eText*
    The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is:
  • Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience.
  • Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad(R) and Android(R) tablet.*
  • Affordable. The Enhanced Pearson eText may be purchased stand-alone for 50-60% less than a print bound book.
  • * The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads. *The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7" or 10" tablet, or iPad iOS 5.0 or later.
    ISBN/SKU: 
    9780133948523
    Author: 
    Publisher: 

    SOCIAL WORK MACRO PRACTICE WITH ENHANCED PEARSON eTEXT-ACCESS CARD PACKAGE

    $199.75
    NOTE: Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the Enhanced Pearson eText may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.
    This package includes the Enhanced Pearson eText and the bound book. A thoroughly up-to-date look at the field of social work using a unique macro practice model focused on making changes within diverse communities and organizations. Social Work Macro Practice approaches the field of social work recognizing that all social workers must be able to engage, assess, and intervene with individuals, families, groups, organizations, and communities. It focuses on enabling social work practitioners to undertake whatever types of macro-level interventions are needed in an informed, analytical manner, confident that they can do a competent job and achieve positive results. Bringing readers up to date on the latest changes in the field, this practice-oriented edition integrates many field-based vignettes and examples throughout and elaborates a planned change model introduced in previous editions. Among the numerous updates, improvements, and new material, the new edition incorporates material on international/global content, pays special attention to the use of technology, and reinforces the role of advocacy in all aspects of social work practice. The Enhanced Pearson eText features embedded videos and assessments. Improve mastery and retention with the Enhanced Pearson eText*
    The Enhanced Pearson eText provides a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is:
  • Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience.
  • Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad(R) and Android(R) tablet.*
  • Affordable. The Enhanced Pearson eText may be purchased stand-alone for 50-60% less than a print bound book.
  • * The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads. *The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7" or 10" tablet, or iPad iOS 5.0 or later. 0134290127 / 9780134290126 Social Work Macro Practice, Enhanced Pearson eText -- Access Card Package Package consists of:
  • 0133948528 / 9780133948523 Social Work Macro Practice
  • 0134115384 / 9780134115382 Social Work Macro Practice, Enhanced Pearson eText -- Access Card
  • ISBN/SKU: 
    9780134290126
    Author: 
    Publisher: 

    SOCIAL WORK PRACTICE & PSYCHOPHARMACOLOGY

    product image
    $125.25
    $94.00
    $94.00 - $125.25

    Praise for the Second Edition:

    This is a very well-written book, My students appreciated the down-to-earth style of writing' Many of my students are deathly afraid of topics that haveanything to do with biology. [They] were assured by the lack of jargon and the fact that the chapters were written in a way that they could easilyunderstand. I look forward to the third edition!

    -Nathan Thomas, LCSW
    San Jose State University, School of Social Work

    New findings emerge daily, and new medications hit the market every year. The nature of this topic lends itself to revision at least every 2-3 years tostay current and germane to current practice standards. The case studies are a nice way to transform and integrate clinical principles with social workpractice. Students have enjoyed the book as a foundational text,

    -Dr. Robert Mindrup, PsyD,
    University of Tennessee, Knoxville, College of Social Work

    This comprehensive text prepares social workers to play a key role within an interdisciplinary health care team, emphasizing the importance of counseling for clients that take mental health medications as part of their treatment. The third edition has been fully revised to include new medications and reflect changes resulting from the publication of the DSM-5. Sample treatment plans, case examples, and a full glossary of medications have been updated, and the addition of a comprehensive Instructors Manual further enhances the text's value. Also included is information on prescription drug abuse, expanded discussions of psychopharmacological considerations related to gender and culture, and new content on medical marijuana, pregnant women, suicide warnings, Internet availability, and electronic records. The third edition also features a discussion of potential interactions with medications used to treat chronic conditions and emphasizes professional collaboration.

    The text is replete with guidance on common medicine-related issues social workers encounter in practice, including identifying potentially dangerous drug interactions and adverse side effects, improving medication compliance, recognizing the warning signs of drug dependence, and understanding how psychopharmacology can work in conjunction with psychosocial interventions. The text also addresses the particular needs of children, older adults, and pregnant women, and the treatment of specific mental health conditions.

    Key Features:

  • Addresses the role of medication from the perspective of social work treatment
  • Delivers guidance on common challenges social workers encounter in practice
  • Encourages and empowers clients to be active in their own treatment
  • Identifies potentially dangerous drug interactions and adverse side effects
  • Explains how psychopharmacology works in conjunction with psychosocial interventions
  • ISBN/SKU: 
    9780826130396
    Publication Date: 
    2016-04-18

    SOCIAL WORK PRACTICE AND PSYCHOPHARMACOLOGY, THIRD EDITION (EXPIRES IN 120 DAYS)

    $43.00
    ISBN/SKU: 
    744653844384026

    SOCIAL WORK PRACTICE AND PSYCHOPHARMACOLOGY, THIRD EDITION (EXPIRES IN 180 DAYS)

    $50.00
    ISBN/SKU: 
    468132920169484

    SOCIAL WORK PRACTICE AND PSYCHOPHARMACOLOGY, THIRD EDITION (EXPIRES IN 365 DAYS)

    $71.00
    ISBN/SKU: 
    457613907959938

    SOCIAL WORK PRACTICE AND PSYCHOPHARMACOLOGY, THIRD EDITION (LIFETIME)

    $99.00
    ISBN/SKU: 
    930355931999481

    Social Work Skills for Beginning Direct Practice: Text, Workbook and Interactive Multimedia Case Studies, with REVEL -- Access Card Package

    $89.25
    REVEL is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience-for less than the cost of a traditional textbook. Guide students through all stages of the helping process and assist them in developing time-tested social work skills. REVEL for Social Work Skills for Beginning Direct Practice: Text, Workbook and Interactive Multimedia Case Studies, Fourth Edition, provides social work students with the social work practice knowledge and skills required for engaging in a successful helping process with clients. The integrated text, workbook, and interactive multimedia cases allow students to explore how to use social work skills in each stage of the helping process-from engagement and intake through termination.
    Students learn about attending behaviors, basic interviewing skills such as lead-in responses, paraphrasing, and reflection of feelings, and more advanced skills such as confrontation and summarization. Students then learn how to apply these essential interviewing skills in order to work effectively with diverse client groups. Social work theory, policy, therapeutic approaches, and evaluation techniques are integrated throughout the book to provide the essential elements of direct social work practice. The new edition includes expanded content on cultural competency, cultural awareness, evaluation, and client termination and keeps students up-to-date with the information they need to provide thorough, effective, direct social work practice with diverse client groups. NOTE: Revel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use Revel.


    ISBN/SKU: 
    9780134303277
    Publication Date: 
    2016-01-22
    Author: 
    Publisher: 

    SOCIAL WORK VALUES & ETHICS (P)

    product image
    $59.00
    New/Used: New
    For more than a decade, teachers and practitioners have turned to Frederic G. Reamer's Social Work Values and Ethics for its comprehensive introduction to ethical decision making and practical guidance regarding professional misconduct. This new edition incorporates the legal and technological realities now facing individuals in the field, featuring a discussion of the ethical issues that arise from practitioner use of online services and social networking sites, as well as an overview of ethical standards that protect confidential information transmitted electronically.

    Reamer also adds a discussion on potential conflicts between ethical standards and legal guidelines and a section defining statutory law, regulatory law, case law, and constitutional law. He expands his coverage of boundary issues and dual relationships and includes new material exploring the complexities of practitioner self-disclosure and the challenges of living and working within small and rural communities. Revised content and case materials include an investigation into the ethics of practitioner engagement with social justice and advocacy, as well as updates to the National Association of Social Workers (NASW) Code of Ethics. Reamer compares NASW's ethics to those of other human service professions, and he pursues an in-depth analysis of the relevance of cultural difference to ethical dilemmas and decision making.

    ISBN/SKU: 
    9780231161893
    Publication Date: 
    2013-07-02

    SOCIAL WORK VALUES AND ETHICS (LIFETIME)

    $36.00
    ISBN/SKU: 
    434198772969263

    SOPRANO ON HER HEAD (P)

    $24.00
    $18.00
    $18.00 - $24.00
    New/Used: Used
    ISBN/SKU: 
    9780911226218
    Publication Date: 
    1982-02-01
    Author: 
    Publisher: 

    SPIRITUAL DISCIPLINES HANDBOOK (P)

    $28.75
    New/Used: New
    Have you heard about these practices and wanted to try them? Have you wandered from one practice to another not sure quite what to do? Are you overwhelmed by all the to-dos of your spiritual life? We have good desires--for a more intimate prayer life, perhaps, or deeper insight from God's Word--but we don't know how to get there. So we give up our pursuit, tired from wandering aimlessly, and end up feeling guilty and more distant from God instead of closer. In theSpiritual Disciplines Handbook Adele Calhoun gives us directions for our journey toward intimacy with Christ. While the word discipline may make us want to run and hide, the author shows how desires and discipline work together to lead us to the transformation we're longing for--the transformation only Christ can bring. Instead of just giving information about spiritual disciplines, this Handbook is full of practical, accessible guidance that helps you actually do them. Mothers, fathers, plumbers, nurses, students--we're all on a journey. And spiritual disciplines are for all of us who desire to know Christ deeply and be like him. Here is direction for our desire, leading us to the ultimate destination: more of Christ himself.
    ISBN/SKU: 
    9780830833306
    Publication Date: 
    2005-11-19
    Publisher: 

    SPIRITUAL FORMATION AS IF CHURCH MATTERED (P)

    $28.75
    New/Used: New
    The yearning and restlessness of our souls drive us toward God. This hunger and homesickness is the beginning of spiritual formation, according to James C. Wilhoit. In Spiritual Formation as if the Church Mattered, Wilhoit takes a unique approach to the topic. Whereas most books focus on the individual's spiritual transformation, this one intentionally concentrates on how the local church itself is the seedbed of spiritual growth and how the process is a community effort. This book's short chapters, sidebar material, and concluding prayers fit well with readers' busy lives without sacrificing quality and depth of content.
    ISBN/SKU: 
    9780801027765
    Publication Date: 
    2008-02-01
    Author: 
    Publisher: 

    STAT (W/BIND-IN ACCESS CODE) (P)

    $89.50
    New/Used: New
    Created by the continuous feedback of a "student-tested, faculty-approved" process, STAT FOR THE BEHAVIORAL SCIENCES delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
    ISBN/SKU: 
    9781285458144
    Author: 

    STATISTICS (ENH WEBASSIGN SINGLE-TERM LOE ACCESS)

    $94.25
    New/Used: New
    ISBN/SKU: 
    9781285858050

    STORIFY: SPEAKING TO TEENAGERS

    $21.75
    New/Used: New
    ISBN/SKU: 
    9781942145172

    STRATEGIC MANAGEMENT: THEORY & CASES

    $277.00
    New/Used: New
    This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
    ISBN/SKU: 
    9781305502277
    Author: 
    Publisher: